Pricing Your Product or Service

Wednesday 26th February @ 9.30am - 5pm
  • Local Enterprise Office Business Advice Clinic

This course will demonstrate how to stay competitive in the marketplace yet ensure an adequate return for business.

Workshop Overview:

  • An introduction to Pricing - a little economics
  • Pricing Psychology: What is your product worth?
  • Your costs - upfront development, marginal costs/cost of sales
  • The Buyers Perspective
  • Pricing Pitfalls
  • Advanced Pricing - versions, bundling, multi user licences
  • Business Strategy - choosing your pricing model
  • Managing Pricing - discounting and changing your prices
  • Lean Business Model Canvas: Value Proposition 

Booking in advance is essential.

Limerick City
Kilmurry Lodge
Kilmurry Lodge Castletroy Limerick
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