This practical workshop helps business owners and marketing teams understand how to make their websites and social media content more accessible.
Digital accessibility ensures that websites, online services and digital content can be used by everyone, including people with disabilities, such as visual, cognitive, or motor impairments. Accessible digital content improves user experience, increases reach and supports inclusive communication.
Accessibility is also becoming a legal requirement across the European Union. The European Accessibility Act introduces new obligations for certain digital products and services, including e-commerce platforms, online services and digital communications. Businesses increasingly need to ensure their websites and online content follow accessibility best practices to remain compliant, inclusive and competitive.
Objectives
This practical workshop helps business owners and marketing teams understand how to make their websites and social media content more accessible, using simple techniques and tools that can be implemented immediately.
Course Outcomes
At the end of the course, each participant will:
- Understand the importance of digital accessibility for websites and online marketing
- Understand the key requirements of the European Accessibility Act and how it affects digital services
- Identify common accessibility issues on websites and social media platforms
- Apply simple accessibility improvements to their website content
- Create accessible social media posts, images and video content
- Use practical tools to check and improve digital accessibility
Course Content
- Digital Accessibility and EU Legislation
- Making Your Website Accessible
- Creating Accessible Social Media Content
- Practical Exercises
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