The 2025 – 2030 Tourism Plan represents a unified, whole-of-organisation approach to tourism development, grounded in the existing planning framework, and aligned with the Limerick Development Plan. It reflects the voices of nearly 1,000 contributors, gathered through extensive public consultation and stakeholder engagement, including visitors, industry representatives, community groups, and tourism partners.
Tourism is a vital contributor to Limerick’s economy, supporting over 6,500 jobs and generating more than €300 million annually in visitor revenue. The sector plays a central role in enhancing the quality of life for residents, animating communities, and showcasing Limerick’s unique blend of heritage, creativity, and hospitality to both domestic and international audiences.
The Limerick City and County Council Tourism Plan 2025 – 2030 has been developed to provide a strategic framework for tourism development across the city and county over the next five years. It builds on the achievements of the previous tourism strategy and reflects a renewed ambition to position Limerick as a vibrant, year-round destination. The Plan has been informed by extensive public consultation and stakeholder engagement, including input from tourism operators, community groups, visitors, and national tourism bodies such as Fáilte Ireland.
The strategy adopts a whole-of-organisation approach, aligning with the Limerick Development Plan and other statutory frameworks. It outlines a series of strategic objectives under the “ReThinking Tourism - Project 10” framework, which focuses on enhancing the visitor experience, supporting community-led tourism, improving destination marketing, and embedding sustainability into all aspects of tourism development.
Strategic Environmental Assessment (SEA) Documentation
Documentation relating to the Strategic Environmental Assessment (SEA) of the Limerick City and County Council Tourism Plan (2025 – 2030) is provided below. The purpose of this SEA was to identify, assess and mitigate potential likely significant environmental effects associated with the Plan, and integrate environmental considerations into the preparation, adoption and implementation of the Plan.
- Limerick City and County Council Tourism Plan (2025 – 2030) SEA Report
- Limerick City and County Council Tourism Plan (2025 – 2030) SEA Determination
Appropriate Assessment (AA) Documentation
Documentation relating to the Appropriate Assessment (AA) of the Limerick City and County Tourism Plan (2025 – 2030) is provided below. The purpose of the AA was to identify, assess and mitigate potential significant adverse effects on designated European sites.