Limerick - Atlantic Edge, European Embrace
Limerick sits in an enviable position, boasting some of the best connections across Ireland and beyond to Europe, the USA and the rest of the world.
But this geographical position amounts to more than a mere grid reference on a map. Limerick looks out across the Atlantic, the Americas just five hours away. And it is also an integral part of Europe, with its millennia of rich history. This dual aspect has informed the character of the place.
A rich combination of the verve that built America and the openness, experience and cultural appeal of Europe. Our brand both strategically locates Limerick in the world and brings to life the attitude that sets it apart.
Limerick offers energy, excitement, grit and limitless possibilities from its Atlantic location, combined with the timeless, creative and hospitable character of Europe. Limerick’s messaging can echo this duality. It has the ability to focus on the literal or multi-faceted meaning of the brand positioning line, Limerick - Atlantic Edge, European Embrace, as well as the attitude captured by it.
It's only by working together that we will realise Limerick's potential. We are asking Limerick businesses, individuals and organisations to come together as a connected community, support one another and embrace our new Limerick brand.
The Val the Viking project, born from Brand Limerick and rooted in community engagement and a spirit of inclusion; is an initiative that fosters a sense of connection to our beloved Limerick Libraries, reading, and the wonderful world of books amongst our younger readers, as well as helping them to understand where they live a little better.
