Our Brand

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Our Brand

Limerick offers energy, excitement, grit and limitless possibilities from its Atlantic location, combined with the timeless, creative and hospitable character of Europe.

Limerick’s messaging can echo this duality. It has the ability to focus on the literal or multi-faceted meaning of the brand positioning line, Limerick - Atlantic Edge, European Embrace, as well as the attitude captured by it.

Atlantic Edge

  • An energetic, gritty and driven attitude forged through Limerick’s transformative journey
  • A destination skilled at regeneration with a world view that welcomes positive disruption and the possibilities that this offers
  • A gateway to the Wild Atlantic Way, a coastal county sitting on the tidal river Shannon
  • An open-minded approach that creates the conditions for innovation to thrive

European Embrace

  • A warm and inviting Irish and European welcome to the world
  • An English-speaking partner offering access to continental opportunities
  • A home of culture, creativity, history and heritage in the European tradition
  • Collaborative and open
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Limerick for Visitors

We are encouraging visitors to discover all Limerick has to offer!

Gateway and source - The gateway to The Wild Atlantic Way from a city whose identity is forged by European history, culture and art. Limerick is close to nature while acting as a stage for street artists, live music and a calendar of cultural events.

Blue and green - The start of the Great Southern Greenway trail to the coast through some of the continent’s most enticing countryside and villages ; The home of outdoor, river and water-based adventures, suitable for everyone.

Food and friends - Limerick’s food scene, markets, restaurants and pubs combine the innovative with the traditional, while being welcoming, family friendly, full of art, music and easy-going people.

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Limerick for Business

International market access A highly connected destination in Europe that, uniquely, is as close to the Americas as it is to 26 EU nations.

Young, talented and English-speaking Europe’s most youthful, educated and English-speaking local population, nearly 50% under 35, with tens of thousands of university or college students within its catchment area.

Cost effective, competitive and collaborative Lower outlays, room to expand - quality current and future office space - a high yet affordable quality of life, as well as work/life balance, all backed by resourced stakeholder support across the entire region - and especially true compared to elsewhere in Ireland and Western Europe.

Fellow company The home of some of the world’s most pioneering and/or established international businesses, including Uber, Dell, Northern Trust, Johnson & Johnson, Analog, General Motors, Regeneron and Viagogo. In 2018, Limerick was also named (a) European City of the Future by the Financial Times.

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Study in Limerick

Academic excellence with internationally-rated appraisal Limerick’s highly rated academic institutions- UL, LIT, MIC and LSAD – offer student-centric, future-focused undergraduate to post-doctoral studies, with an eye on employability. Some Third Level institutions even have a US-style campus and grading system.

Affordable, caring and compact Limerick is an affordable and accessible place to live. With nearly 25,000 students making up a quarter of city’s population, it’s also young, vibrant, safe and supportive. Students find it easy to get around the compact and welcoming city, even though it’s the country’s third largest.

Fast growing, bridging two worlds Excellent employment opportunities locally, but also with an eye to the US/Canada and across the EU

Strategic, scenic and sociable Limerick is the capital of the visually striking West of Ireland, easily accessible internationally and domestically.  walkable city, with shopping, incredible food, nightlife, live music and sport.

Contact Us

Phone Number
Office Location

Marketing & Communications Department,
Limerick City and County Council,
Merchant’s Quay, Limerick V94 EH90
Ireland