Limerick’s brand identity is brought to life by Limerick City and County Council but it is owned and realised by everyone who lives, studies, works and invests in the county. It is only with the everyone's support and involvement that this new positioning and identity will succeed. It's only by working together that we will realise Limerick's potential.
We are asking Limerick businesses, individuals and organisations to come together as a connected community, support one another and embrace our new Limerick brand.
The brand is there to unite and amplify all the amazing things that happen in our county and help those stories to spread further and with more power. To do this we need to make sure our brand is strong and consistency is key to that. That is the role of these guidelines. To maintain the distinctiveness of Limerick’s voice, look and feel whilst giving you the power to help build the brand with the richness of your own stories.
The Limerick brandmark is a bold and confident piece of design which reflects Limerick’s international ambitions and unerring character. Transitioning from deep blue through to bright green, it reflects both the County’s strategic location at the mouth of the River Shannon, flowing to the Atlantic, the iconic verdant landscape of Limerick.
This is our brand icon. It has been developed from our logotype, and synthesizes it in a simple graphic shape. It has a flexible nature as visualized in the icon variation section. This allows it to be used as a device that fits into different formats and layouts, as well as creating framing devices for imagery and content. Its lines and angles have been used to reinforce our brand identity, assuring that every piece of communication we create references back to the Limerick name and logo.
The Limerick brand celebrates the beautiful contradictions that make up our county and those who call it home. Our launch campaign, 'Percentages', is a way that everyone can get involved. Use the % icon on your own content and use social media to share with the world what % Edge and what % Embrace you, your products/ offering and your business are using #HowLimerick.