Limerick City and County Council has unveiled its new-look Invest in Limerick promotional video at a high-profile launch event in New York City, marking a major milestone in its international investment strategy.
The event, hosted by Mayor of Limerick John Moran, in collaboration with the Irish Centre and attended by business leaders, diaspora investors, and public officials, showcased Limerick’s dynamic economic offering, its Atlantic edge, and European embrace.
The new promotional video, developed in partnership with stakeholders across the business sector, was premiered to an enthusiastic audience.
The launch formed part of a wider itinerary for the Limerick delegation in New York, which included a meeting with the Executive Director of the Irish Centre, George Heslin, a Friends of Limerick Business Networking Lunch, a meeting with the New York State Comptroller, Tom Dinapoli, and attendance at the Munster Rugby Fundraising Dinner.
Pictured is Mayor of Limerick, John Moran (centre) with Tom DiNapoli, NYS Comptroller, (left) and Michael Benn, Business Man.
Speaking at the event, Mayor of Limerick, John Moran said:
“This is about telling Limerick’s story to the world, a story of innovation, resilience, and ambition. The new Invest in Limerick video captures the energy of a city that’s growing, evolving, and ready to welcome global investment. We are proud to bring this message to New York, a city built by Irish hands, and, of course, the city where I began my careeer, and invite the next generation of investors to be part of Limerick’s future.”
Príomh Chomhairleoir, Councillor Catherine Slattery, also spoke of the significance of the launch:
“Limerick is presenting its story to the world – a story full of energy, innovation, and opportunity. We are proud of our unique identity and our ability to meet the future head-on. This marks a major step forward in promoting our city on the international stage.”
Director General of Limerick City and County Council, Dr. Pat Daly added:
“This video is a true reflection of years of collaboration with our business community, educational institutions, and regional partners. Limerick is now one of the most competitive and connected locations in Europe for investment. From advanced manufacturing to life sciences, from creative industries to green energy, we are ready to support businesses that want to grow with us.”
The Invest in Limerick video highlights the key reasons to invest in the city, including its strategic location, innovation ecosystem, talent pipeline, and commitment to sustainability. It also showcases success stories from global companies that have chosen Limerick as a base for growth.
The new promotional video, which was met with strong appreciation at the event, brings to life the vibrancy, opportunity, and quality of life that Limerick offers to investors and their employees.
For more information, visit Limerick.ie/business or contact the Limerick City and County Council Economic Development team at business@limerick.ie.
Watch the video at: Limerick.ie/Business
