This half day online workshop will demonstrate how to avail of search engine optimisation (SEO) to help drive customers to a business website by demonstrating how to use free listing techniques as well as pay-per-click listings.
Outline:
Introduction to SEO (30 minutes):
- What is SEO, and why is it important for businesses?
- Overview of how search engines work
Keyword Research Basics (30 minutes):
- Identifying key search terms your customers use
- Tools for keyword research (e.g., Google Keyword Planner)
On-Page SEO (30 minutes):
- Including keywords in website content, titles, and descriptions
- Optimizing images for search engines (alt text, file size)
Content Marketing and SEO (30 minutes):
- Developing SEO-friendly content that drives traffic
- Free listing opportunities (Google My Business)
Introduction to Analytics and Paid SEO (30 minutes):
- Overview of analytics for tracking SEO performance
- Introduction to pay-per-click (PPC) ads and how they complement SEO
Q&A and Wrap-Up (30 minutes):
- Participant-specific questions.
- Practical next steps for implementing SEO strategies
Events published on Limerick.ie are subject to change. Readers are advised to check with the organiser for further details.
Address
Online.
Telephone
Seoladh R-phost
More Info
Booking information
Price(s)
€10
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