Social Media Bootcamp

In order to maximise their digital presence, organisations must create and develop a social media strategy and understand how to use it to be ultimately customer-focused. It is critical to understand the importance of a comprehensive social media strategy for a business, especially in meeting goals and objectives.

As part of this program, participants will understand the core fundamentals of a social media strategy and how to create one that is practical and useful for their business. Learners will understand how to build an audience, measure engagement, foster discussion, and ultimately build a community around their business and brand.

Who is this for

• Business owners managing their own social media and digital strategy
• SMEs and sole traders seeking the best from their social media presence
• Business owners and managers who want to optimise and grow their organic social media channels

Module Outline

• What makes a social media strategy
• Setting goals, objectives & target markets
• Identifying the proper channels (owned, paid & earned)
• Content marketing & social media
• Using Canva to create content
• Measuring engagement and building community
• Creating a content plan and measuring performance
• Operating the channels: Meta, LinkedIn, TikTok, BlueSky & Quora / Reddit
• Creating content on Canva

Learning Outcomes

• Students understand how to construct a social media strategy
• Students understand the importance of goals, target audiences, customer profiles and their content plans
• Students can measure engagement and performance and optimise accordingly
• Students can create a content plan based on their goals and target markets

Resources for Attendees

• Customer profile template
• Customer journey template
• Social media content calendar
• Social media content templates (size guides, etc.)

This programme is not suitable for marketing, digital/social media, practitioners or training consultants.