New campaign highlights role Limerick City and County Council plays in daily lives across the city and county

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Limerick City and County Council wants everyone in Limerick to be more aware of the services they provide and how the public benefits from those services. A new #YourCouncil campaign is running to raise awareness of the work we do and to inform the public about how they can engage with Council services.

Half of those asked in a recent survey carried out on behalf of the National Oversight and Audit Commission (NOAC) said they know “just a little” about the work of their council. The new #YourCouncil campaign is taking a step to address this lack of awareness.

Expanding on the reasons behind the #YourCouncil campaign Dr Pat Daly Chief Executive of Limerick City and County Council said, “Limerick City and County Council provides hundreds of services to the public. These are very important services, many of which are well known such as roads, fire and rescue, planning, cemeteries, recycling centres, while others are less well known such as Limerick Archives, Limerick City Gallery of Art, archaeology services and start-up business advice. So it’s important the public knows what these services are, how they can learn more about them, and make full use of all the supports councils provide.”

“Like all local authorities, Limerick City and County Council has a very wide remit. The huge array of services we provide may well be the very reason for limited awareness of what we do. The services we provide are intrinsic to the smooth running of Limerick, and so they’re not always noticed. We think it is important that they know what their money is going towards and that they’re aware of all the services and supports they can avail of across Limerick.

The campaign will be run through the Council’s social media channels over the next two weeks. Research shows that those with the least knowledge about their council are aged 18-25, so by creating a digital campaign, Limerick City and County Council is reaching out in particular to this group via the media they use most often.

Limerick City and County Council is joining with the 30 other local authorities in the #YourCouncil campaign. Together, councils have over 2 million social media followers.

You can also follow the campaign on Twitter (@LimerickCouncil) and LinkedIn (Limerick City and County Council).

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