A fresh new digital platform will bring golfers behind the scenes, onto the fairways and into the heart of one of Ireland’s premier golfing destinations.
Watch: YouTube Visit: Limerick.ie/Golf
Limerick City and County Council is delighted to announce the launch of its brand-new YouTube channel, an exciting and innovative digital platform that will showcase the people, places, stories and spectacular golfing experiences that make Limerick one of Ireland’s most compelling golf destinations.
Created as part of the wider Golf Limerick initiative, the channel is designed to bring viewers far beyond traditional golf marketing, delivering engaging, entertaining and immersive content from across Limerick’s seven golf courses, while also highlighting the destination’s unique blend of sport, culture, hospitality and adventure. Golf Limerick was launched earlier this year, as a dedicated destination brand ahead of the Ryder Cup 2027.
In a first of its kind approach for an Irish golf destination, the Golf Limerick YouTube channel will move beyond promotional course videos to create a vibrant content platform featuring course challenges, hidden gems, tips and tricks, golf tourism experiences, behind the scenes access and authentic storytelling from across Limerick.
A new era for golf content in Ireland
With global anticipation continuing to build ahead of the Ryder Cup at Adare Manor in 2027, Golf Limerick is seizing the moment to tell its story in a fresh, dynamic and audience-first way.
While many destinations rely on traditional advertising, Golf Limerick is creating a dedicated entertainment and storytelling platform that will engage golfers before they even pack their clubs.
Golf may be the hook, but Limerick is the story
As Ryder Cup excitement gathers pace, millions of eyes will turn towards Limerick and Adare Manor. Golf Limerick aims to ensure visitors discover everything else that makes Limerick special, from vibrant urban experiences and cultural attractions to award-winning food, heritage, outdoor adventure and the warmth of a welcome that has become synonymous with Limerick.
The initiative reflects Golf Limerick’s original ambition to unite the county’s golfing offering under one destination brand while supporting tourism growth and increasing visitor spend.
Seven courses. One destination. Endless stories
The channel will feature content from Limerick’s seven golf courses, offering viewers an unprecedented look at the diversity of golf available across the county.
From world renowned championship fairways and historic clubs to welcoming courses, Golf Limerick showcases an experience unlike anywhere else in Ireland.
The channel also supports Limerick’s long term legacy ambitions from the Ryder Cup by creating a platform that will continue promoting the destination long after the final putt has been holed in 2027. Golf Limerick was specifically established to leverage the impact of the Ryder Cup and create a lasting tourism legacy for the county.
Mayor of Limerick John Moran welcomed the launch of the new YouTube Channel:
"The launch of the Golf Limerick YouTube channel gives us a new platform to showcase the county as a golf destination par excellence, and share stories that make Limerick such a special place to live and visit.
With the 2027 Ryder Cup on the horizon, interest in Limerick will reach audiences around the world, and the channel will give people the opportunity to discover our world-class courses alongside the hospitality, culture and natural beauty that Limerick has to offer. We have a great story to tell, and this is an exciting way to bring it to life through the lenses that make our county unique, building momentum towards 2027 while creating a lasting digital showcase for Limerick."
Príomh Chomhairleoir of Limerick City and County Council, Cllr Tom Ruddle said:
“The launch of the Golf Limerick YouTube channel is an exciting milestone as we continue to build momentum towards Ryder Cup 2027. Every video is another opportunity to showcase the beauty, character and warmth of Limerick to potential visitors around the world.”
Director General of Limerick City and County Council, Dr. Pat Daly commented:
“The Ryder Cup presents an unprecedented opportunity for Limerick, and the Golf Limerick YouTube channel is an important part of how we maximise that opportunity. By creating engaging digital content now, we are building awareness of Limerick in key international markets well in advance of 2027.”
Ready to play
The Golf Limerick YouTube channel is now live, with a season of exciting content already in production and new episodes planned throughout the year.
Whether you’re an avid golfer, a Ryder Cup fan, a potential visitor, or simply curious about what makes Limerick one of Ireland’s most exciting destinations, there has never been a better time to subscribe.
The countdown to Ryder Cup 2027 has begun.
Limerick is ready for golf.
See below links to our channels:
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Plan your perfect golf getaway at Limerick.ie/Golf
Fore-get ordinary, shop the Golf Limerick Clothing Collection here: Golf Merch