Welcome to the Brand Adare Toolkit. Our Brand Adare Toolkit is versatile and easy to use. For Brand Adare to live, we need you to help communicate our Adare message in a clear, consistent and compelling way. Our brand is our shared vision to promote Adare as a destination for tourism and as an outstanding place for people to live and work in.
Our brand can be used to strengthen, support and complement your own message. It is the single, overarching, unified brand, which can help build a strong, positive image of the village; creating a consistent narrative and message.
Our Brand Guidelines give a detailed description of our brand. The distinctiveness of Adare’s voice. The anatomy of our logo. Our typography and colour palette.
We envisage the use of the Adare brand mark as being a complementary logo within your existing communications and your use of the brand should be in accordance with the Brand Guidelines. Your use of the brand should not manipulate, modify or hybridise the master lock up in any way. Similarly, you should not deviate from the brand’s design features in any way, without express permission to do so from Limerick City and County Council.
The brand was designed to be used only in situations of positivity and opportunity for Adare. The Brand Adare mark is a registered trademark of Limerick City and County Council. This ensures that all communications are professional and consistent, with a distinctive tone of voice. Any defamatory or detrimental use of the brand will be deemed as a serious breach of copyright.
We are very happy to provide the best guidance and ideas for your use of the brand so please contact brand@limerick.ie with any queries you may have.
The commercialisation or monetisation of the trademarked brand is not currently permitted but there are actions in place to expedite this process. Please contact brand@limerick.ie if you have any queries in relation to this.
The Adare brand identity ensures that all communications are professional and consistent, with a clear and distinctive tone of voice. It allows us all to unite and amplify the amazing stories that happen in the village and to help those stories spread further and with greater power and clarity. The brand identity has been created with careful consideration and it is important that it is clearly understood and consistently applied by all users across all communications. That is the role of these guidelines.
The Adare brandmark is a bold and confident piece of design. The design centres on the oak leaf and acorn. The range of Adare is brought to life in the branching veins of the leaf – creating an icon which can stand alone from the main logo also.