This course is designed to help businesses understand what LinkedIn is & why it should be a core part of their digital strategy.
LinkedIn is a social media channel for business professionals. With over 1 billion users, this ever-growing platform allows individuals and businesses to showcase their offerings to a community of like-minded business-oriented people. This course is designed for businesses to understand what LinkedIn is, why it should be a core part of their digital strategy and how to use it in their marketing and sales processes. It will allow participants to experience a practical, hands-on setup of a company, profile optimisation, and advertising tools.
Who is this for?
- The B2B industry – LinkedIn is a potent tool for cost-effective B2B marketing and selling across service and product-based businesses.
- The B2C industry – B2C can use LinkedIn to showcase who, what and where the company is to new audiences and target markets.
- For entrepreneurs – LinkedIn is a community of 930 million professionals and individuals that can be reached personally and at scale.
- For talent recruitment – Retain and attract top talent using LinkedIn’s native tools.
Module Outline
- What is LinkedIn, and who uses it?
- How to use LinkedIn and optimise your profile to unlock growth tools.
- Profile levels.
- SSI – Social Selling Index.
- Marketing and digital strategy – who your personas are, your content strategy, and why they are essential on LinkedIn.
- Paid account options and their associated tools.
- Creating a company page – requirements, setup & optimisation.
- Using groups on LinkedIn.
- Using LinkedIn ads.
Learning Outcomes
- Get a hands-on understanding of LinkedIn.
- Understand the importance of a digital strategy and customer profiles in the digital marketing and sales process.
- Get a practical understanding of how to use LinkedIn’s company tools.
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