Local Enterprise Week - Managing Your Online Business

Overview

This course will provide a comprehensive exploration of how to grow your website regardless of the operating context (for example, taking bookings, reservations, or purchasing physical products). It will cover more advanced elements of setup and deployment for businesses looking to begin trading online, providing a practical environment for companies that wish to establish an e-commerce presence.

Duration

3 hours - 10am to 1pm

Who’s This For

• Business owners who want to know how to grow their online sales.
• A cross-section of product and service-based businesses in different verticals and industries.

Module Outline

• Target Markets & Customer Profiles
• Understanding The Marketing Funne;
• Website Functional & Non-functional Requirements
• Scaling & Growing:
  • ​​​​​​Owned: Promotion (SEO and social media)
  • Paid: Promotion (Google Merchants, PPC & paid social)
• Customer Feedback
  • Earned: User-Generated Content: The Golden Nugget For Promotion
• Providing A Great User Experience
• Considering Processes & Operations (for example, delivery companies or OTAs)

 Learning Outcomes

• Participants can plan for the growth of their website.
• Participants understand that they must promote their website and what tools exist to help them do that.
• Participants plan to reach customer profiles through various digital channels.