Mother Macs Digital Pubseum

  • Paddy O’Reilly, Heineken Ireland and James McMahon of Mother Macs Limerick pictured as Heineken launch the Virtual Pub Museums. Photo: Andres Poveda

The Irish pub stands tall among cultural icons, revered locally and globally for their unparalleled social atmospheres. Recognised as the beating heart of Ireland's social scene, where stories and conversations resound within their walls. Heineken Ireland is shining a light on their importance by opening a virtual Pub Museum at Mother Macs Limerick.

This innovative campaign from Heineken aims to safeguard historical Irish pubs, advocating for their transformation into museums. Patrons can now embark on a digital journey through time, exploring the rich history and stories told within this beloved establishment.

Mother Macs Public House, an iconic Limerick landmark, stands on High Street and upper Denmark Street since 1787, though its exact age remains uncertain. Formerly known as O'Malley, the building has served various purposes, including as a pub, whiskey/wine/tea merchants, and a grocery shop.

By scanning a QR code on historical artefacts within the pub, visitors can unlock a trove of historical facts and stories.

Guests to the bar will be able to digitally explore many artefacts; including measuring jugs hanging from timber beams dating back to the 1800s which were used for ordering drinks based on volume, ensuring fair transactions. Guests can scan the three iron columns believed to originate from the nearby Harrison Lee foundry, operational from the early 1800s until 1932, located just 50 yards away.

These columns, carried by local men during the pub's construction, serve as a poignant reminder of the foundry's legacy, immortalised within the walls of the establishment.

Limerick City

8/9 High Street, Limerick

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