19th November 2012: The Great Limerick Run scooped the Limerick Chamber of Commerce 'Best Business Award' in the Sports, Art and Culture category at last Friday night's Mid-West Business awards ceremony.
The Great Limerick Run scooped the Limerick Chamber of Commerce ‘Best Business Award' in the Sports, Art and Culture category at Friday night’s Mid-West Business awards ceremony.
The event, which is now entering its 4th year, beat off stiff competition from both the Hunt Museum and Thomond Park Stadium to capture the inaugural prize.
Race organisers John Cleary and Joe Leddin expressed their delight at winning the prestigious prize.
"This award is in recognition of the many organisations and individuals that had contributed so much to supporting and growing the event into a national and international sporting success story," said race director John Cleary. "We’re absolutely delighted to win this award and are already looking forward to the 2013 Great Limerick Run which we hope to be our most successful race yet."
The Great Limerick Run through building stakeholder relationships and a focused marketing strategy had captured the attention of runners both locally, nationally and internationally with 8,500 participating on May 6th last.
An economic and social impact report commissioned by Limerick City Council and launched by the Mayor, Cllr. Gerry McLoughlin last month showed the 2012 event contributed in excess of €2.45 million to the local economy, while also significantly improving visitors’ perception of Limerick as a tourism destination.
Over the last three years a range of charities have benefited with thousands of euros raised by race participants while the event has generated huge positive local and national positive publicity.
With a growth plan to achieve 15,000 runners by 2017 realising an economic impact of €4.5 million the Great Limerick Run is now firmly established on the Irish sporting calendar. This award demonstrates the potential to achieve success where private organisations work in partnership with the statutory sector to deliver social, cultural and economic benefits for Limerick and the greater Mid-West region.