Great Limerick Run Delivers €2.45 Million Economic Boost to Limerick City

The organisers of the Great Limerick Run have welcomed the findings of an economic and social impact report completed by Focus Consulting on behalf of Limerick City Council which reveals that the 2012 event generated €2.45m to the local economy.

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Monday 15th October 2012

- Over 90% of participants rate Limerick highly as a destination

The organisers of the Great Limerick Run have today welcomed the findings of an economic and social impact report completed by Focus Consulting on behalf of Limerick City Council which reveals that the 2012 event generated €2.45m to the local economy.

The 2012 Great Limerick Run took place in Limerick City on May 6th 2012 and more than 8,500 participated in a Marathon, Half Marathon and 10k race.

Speaking at the launch of the report today (Monday 15th October) by Mayor of Limerick Cllr. Gerry McLoughlin, Race Director, John Cleary, said the report figures were ‘hugely encouraging’ for an event that is only three years in existence.

"While the €2.45 million economic impact is important the report also highlighted the social impact the Great Limerick Run was generating,” said Mr Cleary. "Over 90% of respondents from outside Limerick stated that the Great Limerick Run improved their perception of Limerick as a short term destination while almost half said the event was the main reason they started running. Our plans are already in place for the 2013 Run and in terms of participant numbers, it’s estimated that the Great Limerick Run will realise an economic impact of €4.5m by 2015 growing to €5.36m in 2017 so the potential is considerable. It also highlights the demand for events of this stature and quality in the Mid-West region,” he added.

The key findings of the report were as follows:

  • Total economic impact of the Great Limerick Run 2012 : €2.45m

  • 2,284 bed nights were created with 100% hotel occupancy on the night before the event with the average length of stay by those outside the region = 2 nights

  • Almost 53,000 hours of physical activity was generated as a direct result of the Great Limerick Run

  • 49.6% of participants claimed the Great Limerick Run was the main reason why they started exercising

  • 91.1% rated the event as having a high impact on Limerick as an event hosting destination

  • A total of 8,501 took part in the 2012 event including participants from 23 countries and from all 32 counties of Ireland

  • An estimated 25,000 supporters lined the race route and more than 700 volunteers supported the 2012 event

The economic findings were based on a survey of race participants, locally, nationally and internationally, and also data from local hoteliers.

Limerick City Council directly supported the event as well as providing value in kind assistance including barriers, pre and post event cleaning and traffic management.

Tom, Enright, Director of Economic Development, Limerick Local Authorities, said the report highlights Limerick’s capabilities of hosting large scale sporting events.

"The return on investment for Limerick is considerable from both an economic and social perspective and we need to build on this achievement," he said. "This means attracting even more national and international participants to our City to take part in the Great Limerick Run. Limerick has a lot to offer and events like this attract people to Limerick who are often pleasantly surprised with how much there is to do and see here. The public private partnership approach is key to the success of many international sporting and cultural events and Limerick can benefit greatly from both an international profiling and a local economic perspective”.

He added; "The National City of Culture 2014 designation recently awarded to Limerick will help to establish and grow cultural and sporting events in Limerick and enhance Limerick’s reputation in these areas."

Welcoming the findings, Mayor of Limerick, Cllr Gerry McLoughlin, said the Great Limerick Run is now a key event on the sporting and cultural calendar of Limerick city.

"I would like to congratulate the organisers on growing the GLR into such an international event in such a short period of time," he said. "The high rating for Limerick as a sports event destination among participants confirms its growing status as a European City of Sport and the timing of the Run complementing the Riverfest festival over the May Bank Holiday weekend means participants enjoy a unique destination experience in Limerick."

Registrations have now opened for the 2013 Great Limerick Run and it is anticipated that in excess 10,000 will compete on Sunday 5th May next.

More information on the 2013 event can be found on www.greatlimerickrun.com or search for Great Limerick Run on Facebook or Twitter @GLimerickRun

Contact: Race Director, John Cleary is available for media interview on 087 3202408

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