- Limerick’s hotel occupancy rate increased by 6% in 2015 with an average of 68.3% occupancy of hotel rooms.
- Limerick continues to offer good value for money with the lowest average room rate in the country.
- Limerick hotels had the highest revpar growth (23.3%) in the last year (Revpar is the combination of both the hotel occupancy and average rate combined).
- Adare was voted in the Top Ten of Failte Ireland's Tourism Towns initiative 2015
- King John's Castle experienced 8% growth on 2014 figures.
- 2014 was a bumper year for tourism in Limerick as we celebrated our reign as the first Irish National City of Culture.
- There is an average of 61% occupancy of hotel rooms as of July 2014 (independently verified by trending.ie).
- Limerick Hotels occupancy was up 3.5% on last year (as of July 2014).
- Limerick Hotels rates up 5.5% on last year (as of July 2014).
- The busiest month for Limerick hotels is August so the trend for the city is positive.
- The biggest impact hoteliers said in 2014 were the new routes from Shannon and Limerick City of Culture events.
- According to Expedia, Limerick is the fourth most popular destination in Ireland for tourism with a 46% increase from last year (Dublin came 1st, Galway 2nd, Killarney 3rd and Limerick and Cork in joint 4th position).
- Research on Shannon passenger trends from last year showed that more UK passengers visited Limerick than any other county, with 35% (more than 65,000) of them spending time in Limerick.
- Limerick was also the top destination for European passengers, with 36% spending time here.
- King John's Castle has attracted approx 90,000 visitors since it reopened after a €6 million revamp in June 2013. According to CEO John Ruddle, that is more than double the previous average yearly figure of 42,000 visitors to the Castle and well above the original projection of 80,000 visitors after the first 2 - 3 years in business.