Limerick Tourism Development Strategy

The Limerick Tourism Development Strategy, developed by Limerick City and County Council, has identified Limerick’s unique position on the west coast of Ireland, and as a gateway to the Wild Atlantic Way, as central to developing the sector. The new strategy to develop tourism across Limerick city and county envisages that the total number of visitors to Limerick will reach 1.1 million per annum, generating more than €360 million in revenue and creating 1,500 new jobs by 2023.

Limerick Tourism Development Strategy

The strategy was developed following a detailed analysis of the county's tourism offering, developed through comprehensive research of the tourism environment and involving a review of all available tourism information. A wide-ranging consultation process involved key stakeholders and representatives from the sector across the city and county including West Limerick Resources and Ballyhoura Development CLG. In addition, the Limerick City and County Council has sought input from other relevant national stakeholders including Fáilte Ireland and Tourism Ireland, which have overall responsibility for developing tourism in Ireland.

Consultation has been carried out with members of Limerick Public Participation Network (PPN) and public workshops have been held in Adare, Templeglantine, Kilmallock and Limerick City, bringing together voices from across Limerick in a range of sectors of relevance to tourism, and highlighted the wealth of knowledge and experience held by local people throughout the county.

The Limerick Tourism Development Strategy aims to revitalise the tourism sector in Limerick, capture key opportunities to grow the sector and highlight priority action areas to unlock the significant benefits that a thriving tourism industry can bring.

It aligns with the Limerick 2030 Economic and Spatial Plan for Limerick which has earmarked tourism as one of the key sectors for future growth and addresses the need for a joined up tourism strategy for Limerick and a more coordinated approach to the development of the sector.

The framework for tourism is based around four key drivers which are broad enough in scope to appeal to the key audiences, and which also provide a solid foundation in terms of the attributes and assets of the destination on which to build - Waterways, Activities, Heritage, Arts and Culture, in an urban and a rural environment.

To download the Limerick Tourism Development Strategy click here.

Contact Information

Tourism Department
Limerick City and County Council
Merchant’s Quay
V94 EH90


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