Re-Embrace Limerick and the joys of life without limits this Spring

A new tourism campaign launched today is encouraging you to get back to experiencing the joys of life without limits as you Re-Embrace Limerick.

The campaign running across social media until 18 April, is celebrating that Limerick is open as we invite our audiences to Re-Embrace all that the city and county has to offer via a short break in Limerick this spring.

It positions Limerick as the ideal location to Re-Embrace a short break away with friends or a legendary night out, re-embracing family fun, the roar of the crowd at a match or getting back to nature in the great outdoors.

The campaign showcases some of the many attractions, activities and amenities in Limerick city and county that can be enjoyed once again now that Limerick is open, while also being a platform to promote our night time economy.

The campaign also focuses on Limerick as a Wild Atlantic Way Gateway City, the ideal location to base yourself and to experience the Wild Atlantic Way.

The new campaign supports the tourism and hospitality sectors across Limerick as they begin to see an increase in business as restrictions are lifted.

A dedicated campaign hub has been created on Limerick.ie/discover/ReEmbrace allowing people to check out what Limerick has to offer.

Denis Tierney, Head of Marketing & Communications in Limerick City and County Council said: “This new campaign is all about the little things that make a holiday important. It's about reconnecting with friends and family, getting back out and enjoying the amenities Limerick has to offer. It’s about going out for a night, enjoying a city break or a rural retreat, things that we weren’t able to do during the pandemic.”

“Now that Limerick is open, it’s the right time to Re-Embrace Limerick!”

“The campaign has a very wide audience appeal. We want Limerick people to re-embrace their Limerick by getting out and about again, while also showcasing what Limerick has to offer to a national audience.”

“We have created some eye-catching promotional videos that will be rolled out throughout the campaign that will appeal to a wide range of audience profiles.”

“The tourism and hospitality sectors have been among the worst hit by the pandemic, but they are already showing signs of a bounce back, with business returning. This campaign will further help those sectors, as it showcases Limerick as an open and exciting place to visit and enjoy a break away.”

Follow Limerick.ie on social media #LimerickEdgeEmbrace, #ReEmbraceLimerick, #ReEmbraceYourLimerick

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