Limerick City and County Council’s largest and most ambitious tourism marketing campaign, Limerick 50 Days of Summer, has received a national award. The ‘50 Days’ campaign won the award for the Best Connected Council (Communication & Digital Marketing) at the 2021 All-Ireland Community and Council Awards which took place over the weekend.
Known as the LAMA Awards, they highlight and celebrate the work done by the local authorities as well as volunteers and groups in our communities and recognise the important contribution they make to our lives.
The campaign had been designed to encourage people living in other regions of Ireland to staycation in Limerick in the summer of 2020 and was one a series of Covid-19 supports Limerick City and County Council rolled out to help the economy and tourism and hospitality sectors.
It set out a compelling menu of 50 reasons to visit the city and county. To amplify the campaign, the local authority created an exciting competition that 50 people win a unique Limerick experience capitalising on Limerick’s unique location close to the Wild Atlantic Way.
The campaign was a huge success with more than 86,000 competition entries, the majority of which came from outside of Limerick. The competition includes prizes that were mapped across the five key pillars of Limerick’s tourism offering, with prizes listed under the categories of Great Outdoors, Food & Pampering, Culture & Creativity, Sports & Adventure, and Family Fun.
Denis Tierney, Head of Marketing & Communications with Limerick City and County Council said: “We are delighted to have received the award. A massive amount of work went into the Limerick 50 Days campaign which was the largest ever tourism marketing campaign undertaken by Limerick City and County Council and devised to support local businesses impacted by Covid-19 restrictions.
“There were long nights and early mornings and lost weekends for colleagues as they ensured that everything went to plan when the campaign launched. I would like to thank the team for their hard work and it’s wonderful that it was recognised with a LAMA win.”
In addition, the Urban Co-op and Community Hub received the Bronze awarded in the Best Business Working with the Community category.
The awards, which are in their 15th year, recognise and celebrate communities and councils working together. They are presented by IPB Insurance and Local Authority Members’ Association (LAMA).