Social Media Marketing Online Bootcamp

Tuesday 9th, 16th, 23rd & 30th March @ 9.30am - 12.30pm
  • Local Enterprise Office Business Advice Clinic

This Social Media Marketing Bootcamp takes place over four online sessions and is ideal for retailers and businesses who want to sell their products or services. It is an intensive course on the main aspects of Social Media Marketing including Facebook marketing, Twitter marketing, Instagram marketing, Video marketing and how design eye-catching images for social media.

This Social Media Marketing Bootcamp takes place over four online sessions and is ideal for retailers and businesses who want to sell their products or services.  It is an intensive course on the main aspects of Social Media Marketing including Facebook marketing, Twitter marketing, Instagram marketing, Video marketing and how design eye-catching images for social media.

This programme is for businesses registered in Limerick only - outside bookings will be cancelled.

Course Methodology:

Each week (for 4 weeks) there is a 3 hour LIVE online session which you can attend from your home or office using a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

How does it work?

Click on this link to watch a video which explains how the online course works:


https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

What is involved in an online course and how does this online course work?

As a course participant you...
• Need to download the free Zoom meeting software prior to the course - we will provide you with a download link.
• Can join the course on a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).
• Will by default have your webcam switched off - this will give you privacy if you do not want to be seen. If you wish, you can switch your webcam on. Your trainer, Evan, will explain on the day how this works. Please note you do not need to have a webcam to participate.
• Participants will be able to ‘mute’ themselves throughout the course and ‘unmute’ themselves to be able to answer question. This will give people peace of mind that strangers cannot hear what is going on in the background (their kids / pets etc). It also ensures the smooth running of the course
• Will be able to "ask a question". You can "virtually" raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question. If you do not have a microphone then you can type a message for the trainer to see.
• Will be able to see Evan, the trainer, via his webcam.
• Will be able to see Evan's screen and therefore see what he is demonstrating/referring to - just as you would in a physical training course.

  • This programme is not for digital marketing trainers/consultants or website designers.

Workshop 1 Tuesday 9th March: How to create your own marketing videos to use on social media

Retailers and other businesses are using video more and more to showcase their products and services. In this session you will learn how to easily go about making your own videos on a budget.

What we will cover:
• Demonstration of how to edit video clips into a marketing video using video editing software on a PC.
• Explanation of 4 types of videos you could create – Promo, Testimonial, How To and Product
• Overview of how businesses are using these types of videos for marketing
• What equipment you would need in order to shoot high quality videos with a smartphone.
• Tips on how to shoot videos.
• Tips on how to interview people
• Tips on how to speak directly to camera


Workshop 2 Tuesday 16th March: How to use a Facebook business page for marketing and how to run ads on Facebook.

Facebook marketing and in particular Facebook ads are a huge opportunity for retailers and other businesses to reach their target audience both locally and nationally. In this session you will learn how to use Facebook as a free and paid for tool.

What we will cover:
• How to brand your page.
• How to develop a posting plan.
• How to post – best practices.
• How to grow your followers for free.
• How to increase your organic reach.
• Why Facebook marketing now involves advertising
• Overview of the basic and intermediate ways to advertise.
• How to target your audience using intermediate level techniques.
• How to target your audience using advanced level techniques including how to remarket to people who visit your site.
• How to monitor the success of your ads.

Workshop 3 Tuesday 23rd March: How your website needs to support your social media marketing and How to use Twitter to market your products/services

Website marketing
• Why having a website is important for your social media marketing
• What needs to be on your website in order to turn traffic from social media into enquiries and sales
What we will cover Twitter Marketing
• How Twitter works.
• How companies use Twitter for marketing.
• How to brand your account.
• Overview of the main areas in Twitter.
• How to tweet.
• How to retweet in a way that benefits your business
• How to grow your followers.
• How to use Twitter to promote your products and services

Workshop 4 Tuesday 30th March: How to use Instagram for Marketing Plus an Overview

Instagram is now the leading social network for most retailers and many other businesses. In this session you’ll learn how to promote your products and services.
Instagram
• What kind of social network is it?
How to use Instagram
1. Getting Started on Instagram – setting up your profile
2. How to find interesting content & people to follow
3. How to pose
4. Apps you can use to create eye-catching image and video posts
5. Introduction to Instagram Stories
How to use Instagram for marketing – for free
• How to migrate to a business account
• Develop a content plan – what will you post?
• How to Grow your Followers
• How to drive people to your website
• Overview of Instagram shopping


Bootcamp recap - How it all fits together:
• Review of all the topics and an explanation of how to pull it all together in a digital marketing plan.

Please note that the order in which the modules of this bootcamp are delivered may vary.

Address

Online

Telephone
Email
More Info
Booking information
Price(s)
€40