This course will demonstrate how to stay competitive in the marketplace yet ensure an adequate return for business.
- An introduction to Pricing - a little economics
- Pricing Psychology: What is your product worth?
- Your costs - upfront development, marginal costs/cost of sales
- The Buyers Perspective
- Pricing Pitfalls
- Advanced Pricing - versions, bundling, multi user licences
- Business Strategy - choosing your pricing model
- Managing Pricing - discounting and changing your prices
- Lean Business Model Canvas: Value Proposition