Instagram for Business

Monday 21st October @ 9.30am - 4.30pm
  • Local Enterprise Office Business Advice Clinic

This training course will explain what Instagram is and how to use it to market your business with a view to using Instagram to market your business.

A Beginner’s Guide To Using Instagram To Market Your Business

Would you like to know how you could use Instagram to market your business?

 This training course will explain what Instagram is and how to use it to market your business. It will explain how to set up an Instagram account, how to create eye-catching images/videos, how to post a story.  It will explain what type of marketing tool Instagram is and how to use it for free and through paid advertising.

Who is this course suitable for?

Beginners – you do not need to have used Instagram before.

What do you need?

Your smartphone (please ensure the Instagram app has been downloaded in advance of the course).

Topics Covered

What is Instagram?

  • What kind of social network is it?

    How to use Instagram

  1. Getting started on Instagram – setting up your profile
  2. How to find interesting content & people to follow
  3. How to take photos and create videos and share them
  4. Apps you can use to create eye-catching image and video posts
  5. How to post a story

How to use Instagram for marketing – for free

  • What type of marketing tool is Instagram?  Examples - How are companies using Instagram for marketing

  • How to migrate to a business account

  • Develop a content plan – what will you post?

  • Create inspiring and engaging content

  • How to grow your followers

​​​​​​​How to use Instagram for marketing – through paid advertising

  • How to target potential customers on Instagram

  • What kind of adverts you can create

  • How to run an ad campaign

     Trainer - Evan Mangan, The Marketing Crowd


Croom Enterprise Centre, Croom, Co. Limerick

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