The Online Food Starter programme is a short 4 half-day programme designed to help those with a food idea, or those at an early stage of starting up a food business (typically within the first 24 months).
Course Dates: Tuesday 19th & Thursday 21st October, Tuesday 2nd November & Thursday 4th November.
The objective of the 4 half days is to provide the participants with a base knowledge of what is involved in setting up a food or drink manufacturing business. The content is designed to provide participants with information which will allow them to avoid the pitfalls normally associated with this journey. Ideally, participants should have previously completed the LEO Start Your Own Business Programme. This programme content assumes participants have the required business knowledge to run a successful business e.g. must already understand the basics of setting up a business, tax compliance rules, creating a business plan etc.
Session 1 & 2:
These 2 sessions focus on providing participants with an overview of the dynamics of the food sector and getting objectives for your project clear in your mind. The content will include:
• Feedback on your product idea from the workshop facilitator
• Understanding how to conduct research for your food business and how to complete a food business feasibility study
• Interpreting Irish food market trends and drivers
• Food safety overview
• Selecting the right channel to market for your product
Session 3 & 4:
These workshops will focus on getting the business critical elements right including:
• Costing and managing finance
• State agency supports and funding
• Distribution and logistics
• Identifying a unique positioning for the product
• Understanding branding and communicating the key brand messages
• Supports available for your food journey and where to next